The traditional way: A customer texts you on WhatsApp. You reply, "Please book using this link: calendly.com/...". The customer clicks the link, waits for a web page to load, gets distracted, and you lose the booking.
The Native Approach
When you take bookings from WhatsApp directly, the customer never leaves the chat. The AI offers times, the customer replies "5 PM", and it's done. Native booking increases conversion rates by up to 60% because there is zero friction.